Before the World Wide Web gained traction, Anne Rice was trying to reach readers beyond the pages of her novels.
She published a newsletter and left messages on a phone line where fans could leave feedback. Rice, the noted author of "The Vampire Chronicles" series, occasionally took out ads in newspapers to get out her message.
"I was much criticized for that," she says, "but then it turned out that the Internet came along, and now everybody does that."
Rare is the writer who doesn't have a Web site, from best-selling authors such as Rice and Stephen King to literary novelists the likes of A.S. Byatt and Ian McEwan. Writers have turned to social media sites such as Facebook and Twitter to interact with fans and market their work.Read the Rest of the Article here.